synthetic-users
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I Ran 160 AI Shoppers Through Two Pricing Pages Before a Single Human Saw Either One
I redesigned a pricing page, then built a panel of 160 persona-conditioned AI agents to shop both versions blind — before spending a drop of real traffic. High-value plan selection jumped from 47.5% to 73.8% (p=0.0007, replicated across two runs), and the budget shoppers didn’t budge. Here’s how the simulation works, what it found, the…