conversion
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The Fix Wasn’t the Feature, It Was the Front Door: Rebuilding ‘Help Me Choose’ (Part 2)
In Part 1, the quiz converted far better than the page average — and almost nobody could find it. So in the rebuild we resisted the obvious instinct to improve the quiz and fixed discovery instead: a ghost button became a primary CTA, abstract spec questions became plain-language intent paths. Promoting the front door didn’t…
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We Built a Product Recommendation Quiz for VPS Hosting. Here’s What the Data Taught Us.
Most VPS shoppers aren’t sure which plan they need, so they leave. We built a 4-question “Help Me Choose” quiz to fix it. The data was a surprise — under 2% of visitors clicked it, but those who did converted at over 3x the page average. The quiz worked. The problem was nobody could find…
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AI Wrote 90% of the Code. I Caught 100% of the Mistakes That Would Have Shipped.
Three specific, plausible-looking mistakes from building a plan-picker widget with AI — a cart link that would have shown a different price than the page, a “talk to sales” footer that wouldn’t render until I reframed the problem, and a triple redundancy the AI never flagged. The only mode that ships clean on a high-stakes…
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Compressing Months Into Days: Rebuilding a Configurator With AI in a Week
Picture a configurator bleeding a third of its users at the configuration step. The old playbook to fix it — brief, design sprint, agency, six weeks, a five-figure budget. Instead I spent a week with Claude reading the live page, iterating on real production data, and debugging from the same browser that ran the prototype.…