Product
-
The Fix Wasn’t the Feature, It Was the Front Door: Rebuilding ‘Help Me Choose’ (Part 2)
In Part 1, the quiz converted far better than the page average — and almost nobody could find it. So in the rebuild we resisted the obvious instinct to improve the quiz and fixed discovery instead: a ghost button became a primary CTA, abstract spec questions became plain-language intent paths. Promoting the front door didn’t…
-
What the AI Didn’t Know That I Did: Building Real Products With AI as a Domain Expert
AI wrote most of the code on a multi-week build. It also confidently tried to ship a cart that showed the wrong price, a sales bar nobody could see, and a screen that said the same thing four times. Every catch came down to something I knew that the model couldn’t. Here’s the back-and-forth, the…
-
We Built a Product Recommendation Quiz for VPS Hosting. Here’s What the Data Taught Us.
Most VPS shoppers aren’t sure which plan they need, so they leave. We built a 4-question “Help Me Choose” quiz to fix it. The data was a surprise — under 2% of visitors clicked it, but those who did converted at over 3x the page average. The quiz worked. The problem was nobody could find…
-
Compressing Months Into Days: Rebuilding a Configurator With AI in a Week
Picture a configurator bleeding a third of its users at the configuration step. The old playbook to fix it — brief, design sprint, agency, six weeks, a five-figure budget. Instead I spent a week with Claude reading the live page, iterating on real production data, and debugging from the same browser that ran the prototype.…